Build trust & brand

• ✓Trust badges & SSL.

Show security badges, use a custom domain and SSL so visitors feel safe sharing payment details.

• ✓A memorable logo.

Make it appropriate, recognizable and simple, with fonts and colors that fit your brand.

• ✓An honest About page.

Tell your story so new visitors connect with the people behind the store.

• ✓Polished product images.

Compress photos to a few hundred KB so pages load fast and look professional.

Grow traffic & convert

• ✓Keyword-driven SEO.

Research the terms shoppers search and study competitor keywords and backlinks.

• ✓Measure everything.

Use Google Analytics and Search Console to track organic traffic and fix issues.

• ✓Smarter Facebook ads.

A/B test posts and ads, then monitor campaigns to lower cost and lift results.

• ✓A faster store.

Speed matters most on mobile, where over half of traffic now comes from.