Choosing your printer

  • Thermal printers — high-quality, long-lasting labels; direct thermal needs no ink, thermal transfer prints on more surfaces.
  • Inkjet printers — perfect for high-speed production, though with higher install cost and upkeep.
  • Laser printers — high-density, high-resolution labels that double as a document printer.
  • Dot matrix printers — cost-effective for bulk, but lower quality and durability.

Choosing your label material

  • Paper face stock — best for direct thermal printing, general-purpose inventory, packaging and shipping labels.
  • Synthetic face stock — for thermal transfer printing; resists chemicals, abrasion and harsh outdoor conditions.
  • White over colored — white labels give the best contrast and scan most reliably.
  • Polyester & polypropylene — the most durable synthetics for rugged settings and asset tracking.